The business of publishing

The thing about Internet scale is it doesn’t just have to mean you strive to serve the most possible people at the lowest possible price; individuals and focused publications or companies can go the other way and charge relatively high prices but with far better products or services than were possible previously.

Differentiation and Value Capture in the Internet Age


You could hold a rock concert. Or you could hold a ballet concert. But don't tell people they are going to a rock concert, then put on a ballet. Or conversely, don't tell people they are going to the ballet, then put on a rock concert.

Jeff Bezos

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