smart kinds

There are two kinds of smarts. There's Christopher Hitchens smart, which is Yes, I know everything, and I want to impress you smart.

And then there's guys like Michael Pollan, with an I want to share it with you smart. You sit down with the share it with you smart guy and suddenly you feel swollen and more intelligent. That's what I'm looking for all the time.

and some more:

It takes 20 years to build a brand, and it takes three tantrums to destroy it.

from an interview with Mario Batali

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