figure of the day implements more than 2.5m price changes every day, compared with just over 50,000 total price changes made by brick-and-mortar retailers BestBuy and Wal-Mart throughout November 2013, in its quest to be the most price competitive retailer on the web.

With price the number one driver for value-conscious shoppers, Profitero’s analysis also reveals has increased its number of daily price changes 10-fold over the last 12 months. At the beginning of December 2012, the online retailer implemented just 269,113 price changes.

Amazon changes over 2.5m prices every day in quest to be most competitive

2.5 milioane per day

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