Articles Dragos Novac

two years

Today, Facebook reported that its mobile share of ad revenue was 53%.

Two years ago, at IPO in spring of 2012, that figure was 0%. It is possible to monetise worse on the web. :) Or maybe not, and it's just a tactic to control the growth pace from the future.

At the end of December 2013, Facebook had 943M mobile MAU and 556M per day.

Whoever says that Facebook has no future doesn't know what he is talking about.

link

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Santa Brand Book

Santa is a concept, not an idea.It's an Emotion, not a feeling. It's both Yesterday and Today. And it's Tomorrow as well.

dedicated to my advertising friends

figures

... which I randomly ran into lately:

- Vimeo has 100m unique visitors, 400k subscribers, $40 annual revenues
- Youtube has 1 billion unique visitors (25% on mobile) and 6 billions of hours watched per month
- as opposed to Vimeo, YT makes money from advertsing, with a few thousands buying in stream and more than a million clients which probably use the DIY ads platform powered by Google (display, text etc). On an $1000 average per year ($80/month), YT easily makes more than $1bn per year. More likely the amount is much much higher.
- Google bought YT in 2006 for $1.65bn, in a share transaction.
- Whatsapp has about 400M pictures shared within the network daily. Snapchat is also around the same threshold.
- In compariso, Facebook has only 350M pictures uploaded on their servers daily, and Instagram has about 50M.