Articles Dragos Novac

car or smartphone?

Ask a kid. Take teenagers 20 years ago and ask them would they rather have a car or a computer? And the answer would have been 100% of the time they'd rather have a car, because a car represents freedom, right?

Today, ask kids if they'd rather have a smartphone or a car if they had to pick and 100% would say smartphones. Because smartphones represent freedom. There's a huge social behavior reorientation that's already happening. And you can see it through that.

And I'm not saying nobody can own cars. If people want to own cars, they can own cars. But there is a new generation coming where freedom is defined by "I can do anything I want, whenever I want. If I want a ride, I get a ride, but I don't have to worry. I don't have to make car payments. I don't have to worry about insurance. I have complete flexibility." That is freedom too.

Inside the mind of Marc Andreessen

when I was in my 20s, a car was a status thing. Today, things start to change, little by little, even though the car (and the house) still remains an aspirational element signaling the wealth.

But, in an increasingly congested traffic in the big cities, a taxi, shared ride, pubic transport or even walking can be better and faster options from getting from A to B. As such, I have started using the car less and less, more so for shopping or getaway weekends.

About trolls

found on twitter

two years

Today, Facebook reported that its mobile share of ad revenue was 53%.

Two years ago, at IPO in spring of 2012, that figure was 0%. It is possible to monetise worse on the web. :) Or maybe not, and it's just a tactic to control the growth pace from the future.

At the end of December 2013, Facebook had 943M mobile MAU and 556M per day.

Whoever says that Facebook has no future doesn't know what he is talking about.


how much space do you actually have when you buy an iphone

Santa Brand Book

Santa is a concept, not an idea.It's an Emotion, not a feeling. It's both Yesterday and Today. And it's Tomorrow as well.

dedicated to my advertising friends


... which I randomly ran into lately:

- Vimeo has 100m unique visitors, 400k subscribers, $40 annual revenues
- Youtube has 1 billion unique visitors (25% on mobile) and 6 billions of hours watched per month
- as opposed to Vimeo, YT makes money from advertsing, with a few thousands buying in stream and more than a million clients which probably use the DIY ads platform powered by Google (display, text etc). On an $1000 average per year ($80/month), YT easily makes more than $1bn per year. More likely the amount is much much higher.
- Google bought YT in 2006 for $1.65bn, in a share transaction.
- Whatsapp has about 400M pictures shared within the network daily. Snapchat is also around the same threshold.
- In compariso, Facebook has only 350M pictures uploaded on their servers daily, and Instagram has about 50M.