A death by a thousand cuts - how do you challenge Apple if you are a startup.

A death by a thousand cuts - the way a major negative change which happens slowly in many unnoticed increments is not perceived as objectionable.

The idea is that a dominant position such as Apple's can be challenged not by attacking frontally but by creating and/or dominating some specific verticals, with a powerful brand & utility combination.

Taking a small, undeserved segment at Apple's edge, and creating value backed by solid marketing could lead to having a noticeable position in a difficult market with startup resources.

Basically, in a startup play, you spend $4-5M in a few years and which presumably would lead to a good brand, an economic model and arguably a functioning team. It is dificult to do that in a huge corporation with this budget.

Another way of doing is a bit risky - playing a complementary role to Fitbit's effort to attack frontally Apple. Risky, as Fitbit doesn't seem as equally fit to strategically compete with Apple head to head.

But... Fitbit knows best how to do hardware and, under Fitbit's arm, a startup with a dominant position in a niched vertical can leverage knowledge of building a combo of cool brand & utility in other markets - i.e. snowboard, water surfing, tennis (yes, BestShot).

The way Fitbit goes now by competing with a Fitbit OS, and w/ a general smart watch competing against Apple Watch, is a bit dangerous as they willl need to have at par Apple's developers ecosystem and their integration. And if they go frontal they will crash loudly.

But if they sneak in, step by step, by owning some key verticals, they might have a decent chance to count in the game.

And this is what tiny incumbent may be able to put on the table. And, very important, in a dual Fitbit/startup play, they need to integrate and manage those brands the way Google did w/ Youtube, or Facebook did w/ Instagram or Whatsapp - let them grow by themselves, don't corporately suffocate them.

The opportunity is that on specific verticals people are more inclined to adopt a saas model and pay monthly for their hobby as opposed to a general device such as Apple's.

That is, in a nutshell, a startup sale pitch positioning, the rest is execution, networking & bullshit magic. The big question is, given it is active in that underserved vertical to exploit, can a startup gather the required resources, the key people and visionaries to take this long term and make it happen?

why are people uninstalling mobile apps

Which begs an additional question - what is better: to have an app that is installed but never been used or one that is uninstalled right after trying it out?

Why Users Uninstall Apps

the art of war

The Art of War is a famous concept attributed to the Chinese military strategist Sun Tzu a long long time ago and which was also published as a book.

Jessica Hagy made her fame from a blog that posts periodically a simple and explicit graph with interesting stuff. Some time ago, she made a The Art of War series for Forbes., with cool illustrations for each of the 13 chapters of the book.

 

smart kinds

There are two kinds of smarts. There's Christopher Hitchens smart, which is Yes, I know everything, and I want to impress you smart.

And then there's guys like Michael Pollan, with an I want to share it with you smart. You sit down with the share it with you smart guy and suddenly you feel swollen and more intelligent. That's what I'm looking for all the time.

and some more:

It takes 20 years to build a brand, and it takes three tantrums to destroy it.

from an interview with Mario Batali

If i were a kid...

... these days:

- I wouldn't waste time exclusively on social media, but rather I would create a blog/website associated to my name in order to empashzie what I know, I would write periodically about what I am interested in, demonstrating the way I think.

- I would be extremely well informed about the domain I'd look for a job or I would start my own gig and wouldn't have the guts to do it (why you wouldn't have the guts in your 20s is another question you need to find a good answer to - there's lots of people who don't have the balls to be on their own, you are not alone - ask yourself why you can't and what have you got to lose)

- I would use that site, or blog, not to write about nonsense and trivial stuff from the news or *anything* that I have an opinion on in order to get traffic which can be a false sign of success.

- I wouldn't actually be that worried about the traffic as a way of selling advertising to an audience but... I would be looking at the traffic in terms of attracting like-minded people, people I have things in common with, and in general people who could give me a job and would be interesting to explore common projects with.

- I would try to get to know everybody who is best or has made a signifcant contribution in the domains I am interested in. Virtually or irl, but I would focus on people on global basis, not on a local community

- I would be fluent at least in one foreign international language i.e. English.

- I would try to do lots of diverse stuff, I would always look at the big picture and I would look for a mentor. Models also matters but this is tricky as if you find a bad one, you could turn out in a similar way to it. What are some signals that indicate a bad model - copy/paste, atitude, arrogance, "I am smart you are not". There is no recipe as this is a highly subjective interpretation but your system of reference would be the one providing the reference check - what is good and bad for you, what works or not for you, shouldn't necessarily be the same for others. Evolution is not about words or atitude, but about what you leave behind.

That's it - thereare  many other details, especially money related, when you are a kid. Money, at least in your early 20s, is less important than the value you are capable of creating but this will come in time, usually in your late 20s.

facts of life

made by hugh

If you don't like the game, change the game

There is always this question about competition as a form of validation, where we go for things that lots of other people are going for.

It's not that there is wisdom of crowds, it's not that lots of people trying to do something is the best proof of that being valuable. I think it's when lots of people are trying to do something, that is often proof of insanity.

There are twenty thousand people a year who move to Los Angeles to become movie stars, about twenty of them make it. I think the Olympics are a little bit better because you have, you can sort of figure out pretty quickly whether you’re good or not, so there's little less of a deadweight loss to society.

You know the sort of educational experience that at a place, the pre-Stanford educational experience, there is always sort of a non-competitive characterization. I think most of the people in this room had machine guns and they were competing with people with bows and arrows, so it wasn’t exactly a parallel competition when you were in junior high school, in high school.

There is always the question: does the tournament make sense as you keep going?

There is always this question if people going on to grad school or post doctoral educations, does the intensity of the competition really make sense.

There is the classic Henry Kissinger line describing his fellow faculty at Harvard, “The battles were so ferocious because the stakes were so small,” describing academia and you sort of think on one level this is a description of insanity.

Why would people fight like crazy when the stakes are so small, but it's also, I think, simply a function of the logic of a situation.

When it's been really hard to differentiate yourself from other people, when the differences are, when the objectives differences really are small, you have to compete ferociously to maintain a difference of one sort or another. That's often more imaginary than real.

That's Peter Thiel from the below presentation - Competition is for losers

 

Taiwan

Taiwan is an island next to China, in its South East part.

- it has 39k km2 and 23 million people
- ex colony owned by the Dutch, then by the Chinese, Japanese and again by the Chinese. Independent state since 1955, with its own constitution, even though the Chinese officials consider them rebels. It's complicated, due to long and tumultuos history
- the official language is Chinese, the capital is in Taipei. It has 5 cities with at least 1 million people, 3.9M live in the most populated one.
- driving is on the right side of the road, official time is GMT+8.
- it has one of the most advanced economies in the worls, currency is New Taiwan dollar: 1 euro = 40 TWD

The hundreth monkey effect

The hundredth monkey effect is a studied phenomenon in which a new behavior or idea is claimed to spread rapidly by unexplained means from one group to all related groups once a critical number of members of one group exhibit the new behavior or acknowledge the new idea.

The theory behind this phenomenon originated with Lawrence Blair and Lyall Watson in the mid-to-late 1970s, who claimed that it was the observation of Japanese scientists.

from here

Everyone you meet is fighting a battle you know nothing about.

taken from here